If you looked at my investment history with no context, you'd think I have the attention span of a golden retriever at a tennis ball factory. Impossible Foods. Athletic Greens. SandboxAQ. Cirkul (the flavored water bottle that Gen Z can't put down). Flexport. Canyon Bikes. Kraken. A real estate portfolio spanning Santa Monica to Brooklyn. And yes, infant nutrition. 

But here's what I've learned after building two companies, exiting both, writing a book, and deploying capital across more than fifty startups: every single investment decision I make runs through the same pattern recognition engine. And that engine was built, improbably and irreversibly, in the New York City nightlife scene of the late 1990s and early 2000s.

Let me tell you what I mean.

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