Audio

video

Shane Neman of EZ Texting at Nonprofits Mobile Day

PUBLICATIONs

Building a Freemium Product Your Customers Cannot Live Without

Mobile Marketing Watch
September 5, 2014

It may seem like a slippery slope of lost revenue; going freemium is not for the faint of heart. You have to be patient, agile, and have the stomach to give up short-term revenue for potentially much higher long-term earnings. Its more of an art than a science, requiring perpetual testing over time to make sure your freemium product still offers value. But, if you keep your customers’ interests at heart, and stay committed to offering value at all levels, you’ll see exponential long-term gains.

The Nitty Gritty: Building a Freemium Product Your Customers Can’t Do Without

Native Mobile
August 12, 2014

Played Candy Crush today? You’ve been “freemiumed.” Even though you downloaded the app for free, to gain access to its extra cool features and offerings, you have to pony up, even if it is only $0.99 for an extra five moves to beat the last level of Minty Meadow. And although you technically never have to make a purchase to play, game developer, King, has designed the game to make sure you do.
Freemium model success isn’t limited to the entertainment and gaming world. Think of B2B giants like DropBox, Evernote, and MailChimp, which are great examples of companies that have introduced very successful freemium products in recent years. These popular enterprises have paved the way for the current crop of B2B companies to take advantage of this effective pricing strategy. The key reason they’ve seen such acceptance: they didn’t sacrifice the quality of their product to offer it for free.

How to Use SMS Marketing to Compliment Your Email Marketing Campaigns

Constant Contact
March 28, 2013

If you own a small business, you’ve probably learned by now that there are a lot of tools out there to help you stay in contact with the people who matter most to your business.

Interview with Ez Texting CEO Shane Neman

DoesWhat.com
May 8, 2012

Ez Texting helps businesses around the world build affordable SMS Marketing campaigns. 
I interviewed Shane Neman, Ez Texting CEO to find out more. This interview is the ninety fifth in a series of DW interviews. Big thank you to Shane for the interview!

Congressional Vote May Upend Net Neutrality

Mobile Marketer Magazine
February 6, 2011

When the Federal Communications Commission issued its Network Neutrality ruling in December, the agency declared mobile data providers exempt from that principle. But apparently this was not enough for some parties.

Mobile Marketing for Small Business

Duct Tape Marketing
February 18, 2010

As mobile devices evolve to powerful hand held computers, smart marketers are embracing this evolution with mobile centric marketing initiatives.
Everything about your marketing online and offline must begin to consider that entire market segments use the mobile device to find everything from food to legal services locally and abroad.
This page contains the video archive of a live panel discussion on the basics mobile marketing for small business as well as wealth of mobile marketing related resources. 

Making The Most Of Verity

Cold Fusion Developers Journal
May 25, 2000

Search functionality has become the status quo for all major Web sites. The typical search box/button found on home pages across the Net is considered the ultimate in user-friendly design: users type in what they're looking for and the search engine finds it quickly and easily.
By applying the tips and tricks illustrated in this article, developers can augment the Verity search engine that's...more

Structurizing Your Database

Cold Fusion Developers Journal
March 16, 2000

Using Cold Fusion structures to store data allows you to access individual records without querying a database.

CTIA’s SMS short code auditing: A playbook to kill US mobile innovators?

Mobile Marketer Magazine
October 18, 2011

Two weeks ago, CTIA – The Wireless Association, reported that the United States’ wireless carriers counted more mobile subscribers than U.S. citizens.
This is a staggering statistic that tells you all you need to know about how thoroughly the wireless communications revolution has changed the lives of every U.S. citizen.

T-Mobile SUED For Blocking Medical Marijuana App!

PerezHilton.com
September 20, 2010

"We were told that T-Mobile didn't approve of the Web site, which is totally legal. But we feel this is illegal blocking and that consumers have the right to send and receive any text message of their choosing."

Mobile Marketing Through SMS: Yes You Can…and Profitably (12HoursOfTech)

Small Biz Technology
July 21, 2010

Using SMS To Market Your Business And Boost Revenue
EZ Texting was founded in 2007 as a simple, affordable text-messaging platform. The company specifically focuses on small to medium-sized businesses. Its goal is to make SMS mobile marketing as easy as possible and to allow small businesses to grow faster using cost effective and high-end technology.
The basic components of EZ Texting are:  powerful texting features, intuitive sorting tools and easy mobile marketing.

Good Night Mr. Lewis: Shane Neman, JoonBug Alumnus Emeritus

Black Book Magazine
November 10, 2008

I started writing my humble blog over at JoonBug working with my friends Shane Neman and Ariana Gordon. I intended to write a paragraph or two a couple times a week, and well, it didn’t work out that way. A couple months ago, JoonBug was sold to another friend, Jon Gabel. I moved my blog over here to BlackBook